Chaffin Works

Chaffin Works is the South East of England’s leading environmental contractor, offering expert ecological consultancy, landscaping, tree surgery, and traffic management services. With plans to expand further, Chaffin Works required a modernised brand identity and a website that reflected their industry leadership. Wired Creative was brought on board to refresh their logo, redesign their website, and provide ongoing support for marketing collateral and social media management to position Chaffin Works as the trusted partner for high-profile clients like National Highways, National Rail, and local councils.

“Wired Creative understood our vision and delivered a brand and website that truly elevates how we’re perceived by our clients. Their support with our collateral and social media ensures that we’re always putting our best foot forward.”

Chaffin Works Operations Director

Brand Refresh 

The logo refresh for Chaffin Works was designed to strike a balance between modernising their visual identity and maintaining familiarity for long-standing clients and partners. A refreshed colour palette and updated typography brought a contemporary and professional edge to the logo, while preserving key elements of the original design to ensure continuity.

Budget constraints influenced the gradual rollout of the new branding, so the refreshed logo was intentionally designed to coexist with the previous version during the transition. Over time, the new branding will extend to vehicle signage, uniforms, marketing materials, in-office stationery, and the website, ensuring a cohesive and unified identity across all platforms.

To complement the refreshed logo, the visual direction for both the brand and website focused on simplicity and professionalism. The updated colour palette and typography were carefully selected to reflect trust and reliability—qualities vital for their government and corporate clients. The clean, modern website design highlights Chaffin Works’ expertise and services, delivering a polished and approachable user experience.

Website Redesign & Build

The website redesign prioritised a clean, corporate aesthetic that positioned Chaffin Works as the industry leader they are. The minimalist design complements the refreshed branding and creates a professional digital presence that appeals to high-profile clients, including government agencies and large corporations.

The site was designed to establish trust and credibility, presenting Chaffin Works as reliable and capable of delivering the highest standards of service. The result is a brochure-style website that highlights their services and provides a seamless user experience. Wired Creative continues to support Chaffin Works with website updates, security, maintenance, and hosting to ensure the site remains functional and secure.

Bespoke Flyout Menu Creation.

Marketing Collateral

We collaborated with Chaffin Works’ office team to bring their in-house materials, including business cards, letterheads, policy documents, brochures, and sales presentation templates up to date. The updated materials align with the refreshed branding, ensuring a consistent and professional impression in client interactions.

Social Media Management

Wired Creative manages Chaffin Works’ social media presence, focusing on platforms like Instagram and LinkedIn. Our services include content creation, such as blog posts, graphics, reels, and articles, as well as scheduling posts at optimal times and engaging with their audience. By fostering engagement and managing their online reputation, we help position Chaffin Works as an industry leader while maintaining a strong connection with their community.

Conclusion

Every element of the Chaffin Works branding and website redesign was crafted with functionality and ease of use at its core. The refreshed logo was designed for flexibility, seamlessly adapting across various applications—from vehicle signage to digital assets—while the new website offers a seamless browsing experience that instils confidence in potential clients and provides clear access to Chaffin Works’ services.

Beyond the website and logo, updated marketing materials and ongoing social media management ensure the brand remains cohesive and professional across all platforms, reinforcing trust and credibility with their audience.

Wired Creative worked closely with Chaffin Works to elevate their brand and digital presence, creating a modernised identity and a website that firmly positions them as the leading environmental contractor in the South East of England. From a refreshed logo to an intuitive website, updated collateral, and expertly managed social media, every element reflects Chaffin Works’ commitment to excellence and professionalism. As their trusted design partner, Wired Creative continues to support their growth and expansion, ensuring their brand remains consistent, impactful, and aligned with their ambitions.

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