The Brief
We were asked to create a logo, identity, website and a set of Instagram post templates for Momino, the wisest owl on Instagram… Momino knows all about getting followers and has a team of hand-trained Instagram Marketers who will grow your account and get you the targeted followers you desire.
The brand was to be fun, friendly but remain professional and personal. A total of 5 concepts were created with the winning concept being the clear favourite. You can see the other concepts that were developed further down this page.
The Logo
Storytellers weave their tales with words. Designers do it with pictures, shapes and symbols. These are a visual shorthand, a way of quickly communicating emotion and meaning.
The owl is a symbol of wisdom, knowledge and a word. Moreover, the bird causes positive emotions and a sense of mutuality.
Communication plays a vital role in management and social media. This is why we have chosen to design the general shape of the owl to mimic a speech bubble/word balloon – These shapes are the ideal symbol for communication.
The Website
Check it out for yourself: mymomino.co.uk
Recognisable
Professional
Friendly & Fun
Bold & Playful
Instagram post template designs…
Other logo concepts created during the process…
I can only describe Sarah as a genius. I have seen the full range of her work; and there isn’t a single example that I wouldn’t describe as utterly beautiful. She has this innate ability to listen to your ideas and transform them in to something that truly resonates with what you have described - and yet far exceeds what you could possibly have imagined. Beautiful, carefully thought through, spot-on branding. It’s not just aesthetics though - it’s functionality. Everything just works perfectly. The prices are incredible for what you get. I’d have happily paid more. Sarah is an extremely kind and patient person too - and goes above and beyond to help wherever needed. Highly recommended. I would never dream of using anyone else.
Founder of My Momino
Proud to be working with…
I had Sarah recommended to me by a previous customer for my business brand and website. The whole processes was extremely simple, with the guidance and design options all being extremely good. Having seen what good design can cost I was very pleased with the honest and realistic pricing for my startup business. I highly recommend SM Design for their design work, engagement and value.
Mark Barrett – Co-founder & Partner of Quill Digital