As Amron’s business continued to grow internationally, their website needed to grow with it. They were moving beyond a UK-only audience and required a .com domain that could support a global presence, while still maintaining strong regional visibility in the UK, UAE and Australia. Crucially, they also needed a solution that worked for their internal team and didn’t dramatically increase day-to-day admin. This project was about creating the right technical foundations to support their expansion and enable their internal team and SEO partners to do their job effectively. The challenge Amron needed to: Migrate their existing website to a .com ...