Data Leaders

Data Leaders’ original brand lacked focus, with inconsistent use of mixed stock photography that made the identity unclear and hard to manage.

The first step was to redefine their visual identity and establish a clear design language. Inspired by their mission to empower data and analytics teams worldwide to become more resilient, efficient and sustainable, we aimed to position Data Leaders as a niche leader.

The challenge was to move away from generic stock imagery and create a smart, modular, and scalable brand that could grow with them.

Our design approach used distinctive brand elements and a flexible colour system to reflect the harmony between diverse spaces, systems and product levels.

The scope of this project was wide, with two sites and an external members hub. These sites would come to be visited by hundreds of users from around the globe, meaning that not only did the front end of the site need to be user friendly but the same had to be applied to the CMS.

We developed the Data Leaders brochure site using flexible layouts. This would be fundamental in delivering ease of use by allowing administrators to easily build out pages or posts using the components we provided moving forward. Components were built into flexible layouts and custom templates for various functions.

Once in place, we were tasked with building out the pages and posts of each site. This exercise would involve exporting content from the existing Data Leaders Blogs and importing that content into the.

Data Leaders needed a full graphic design overhaul to match their new brand identity.

Working closely with their team, we updated their marketing assets, starting with a refreshed colour palette featuring shades of green, blue, pink and yellow. This palette was applied to custom graphics used across booklets, presentations, campaigns, social media, ads, and more.

Our goal was to create visuals that were both eye-catching and true to the brand. We also designed custom presentation templates for sales pitches, incorporating the new colours and graphics.

Beyond that, we developed a range of digital and print materials to ensure a consistent brand experience, including brochures, banners, social media adverts, event branding, event websites, and email newsletter templates.