Brand development, website design and marketing collateral for a market-leading construction systems manufacturer.
Our Purpose:
Client
Industry
Construction
Ryno Systems is a market leader in decking, balcony and roof terrace solutions, with offices in Ellon, London and Ashford. Their systems are trusted by architects, developers and contractors across the UK, combining smart design, innovation and high-performance products across the construction sector.
Ryno Systems approached Wired Creative to help refine their brand identity and strengthen how the business communicates across both digital and print platforms. While the company had a recognised logo and strong reputation within the industry, there was an opportunity to create a more distinctive visual identity and a clearer framework for how the brand should be applied consistently.
The project involved the creation of brand guidelines, marketing materials, presentation templates, product literature and website design support. The goal was to create a stronger visual system that felt more aligned with Ryno’s position as an industry leader while giving the internal team practical tools they could continue using as the business evolves.
Creating consistency across a growing brand.
One of the biggest challenges was creating consistency across a wide range of materials while still giving the brand more personality and flexibility.
The existing visual identity had a strong foundation, but there was no defined system around typography, colour usage, imagery or tone of voice. This meant different materials had naturally evolved over time, creating inconsistencies across digital and printed communications.
The project also needed to support multiple audiences, from architects and contractors through to developers and commercial partners. Technical information needed to remain detailed and accurate, while becoming easier to digest and more visually engaging.
Alongside this, the team needed practical assets that could continue being managed internally, allowing future content, products and marketing activity to scale without relying on complete redesigns.
Building a visual system that supports long-term growth.
The design direction focused on creating a stronger and more flexible visual identity that felt modern, confident and more reflective of Ryno Systems today.
A detailed brand guide was developed to establish clear direction around typography, colour palettes, imagery and tone of voice. Rather than reinventing the brand entirely, the focus was on introducing more personality and creating a toolkit that gives the internal team confidence and consistency when producing future content.
Alongside the brand guidelines, a wide range of supporting assets and templates were created, including:
- Product and systems brochure templates for digital and print use
- Pitch deck templates for internal sales and business development teams
- Product and system overview documents
- Event invitations and supporting marketing assets
- Assembly guides and step-by-step installation documents
All templates were designed with flexibility in mind, allowing Ryno’s internal artwork team to continue expanding and adapting content as new products and systems are introduced.
