Designing a website that reflects individuality.
Our Purpose:
Client
Red Management
Industry
Entertainment Industry
– Talent Agency
Red Management is a modern talent agency representing a diverse roster of production professionals working behind the scenes in film, television, and theatre. Run by directors Jess and Helena, Red provides personal, hands-on representation to production managers, coordinators, and dial-book professionals, with a progressive and supportive approach to the industry.
Jess and Helena came to us looking for a new website that better reflected the individuality and style of their agency. Their priority was to create something bold and modern that would help them stand out in the industry while also being simple to use and easy to update in house.
‣ The challenge
Solving Visibility and Usability at Scale.
Their previous site lacked impact and made it difficult for users to access the most valuable content: the talents profiles. With such a large and growing roster, the challenge was presenting this information without overwhelming visitors or slowing down their search. We addressed this by designing a profile hub that’s clean, fast to load, and simple to navigate.
Profiles are now grouped clearly, with subtle filters and a smooth scroll experience that keeps users engaged. The result is a much more intuitive and efficient way for casting directors and production teams to find exactly who they need
‣ Design
Bold, Minimal, and Made to Move.
We developed a custom visual style based around Red’s chosen palette of bold reds and pinks. Simplicity was key. We kept layouts minimal, using only the content that mattered, while adding interest through unexpected colour combinations and animated elements.
One of the more challenging features was the animated menu a scrolling, film-strip-inspired design that’s completely bespoke to the Red Management site. We created this using custom code, ensuring smooth functionality across devices.
